Handphone Solution Blog |
| Nokia establish the slogan "Connecting People" Posted: 08 Apr 2011 06:34 AM PDT The first time you know Nokia, one of which makes it known through advertising slogan "Connecting People". When the phone first time to serve the needs of consumers, it feels that the technology Nokia is very helpful. But, that slogan now face the challenge when so many mobile phone brands that are marketed, while mobile phone penetration has reached up to the villages.  Then, what is the meaning of "Connecting People"? What's the difference connected with mobile phones from Nokia and other vendors.Andrea Facchini, Marketing Director of Nokia aware of this challenge. "The meaning of connecting has now evolved. Once the connection just through call or SMS text, but now changed," he said in a Nokia Break Free event held today at Quicksilver Cruise. "Now connecting means connected to the Internet," he said. According to him, the Internet connection is what is needed now even more, making people able to build a network of social media and doing activities such as chatting on a cell phone without any restrictions. Therefore, it is revealed that Nokia is trying to emphasize the slogan "connecting people" in its new meaning. Nokia's commitment to bring the best service and attractive, readily available and relevant to consumers. He said the evidence of these efforts was the launch of the Nokia Break Free today, one of the services the focus is connecting customers via chat applications. "Break Free will break the wall, break from the conventional and break the limitation," he said. One focus of the Nokia Break Free is a lot of chat application options on Ovi Store. For example Whatsapp Messenger, smartphone messaging applications using 3G or WiFi connection that can send messages, pictures, audio messages and videos as easy as using SMS. Whatsapp Messenger application can be downloaded for free from Ovi Store. Besides Whatsapp Messenger, there are other chat applications on Ovi Store such as Nimbuzz, eBuddy Mobile Messenger and Smartchat. Another part of the Break Free program is a paid premium content service Ovi Store in cooperation with the operator. Through this, Ovi Store premium content can be enjoyed by utilizing the prepaid credit or postpaid accounts. There are a variety of premium content at attractive prices, such as premium themes, games Angry Birds for Symbian^3, and Angry Season Birds, Real Football Manager and Farm Frenzy, to personal applications like JoikuSpot Premium WiFi. To support these services, Nokia is also collaborating with several operators to offer Internet data packets are available in a variety of choices, customized to the needs of consumers. Nokia Unlimited package for example, can be obtained for service browsing, social media and OVI. Another package is the Nokia Messaging Unlimited. Facchini said BreakFree service very much concerned for the young generation. "They were very concerned with how much I pay. Therefore we also understand. All services are cheap and very affordable". There are also subscription choices daily, weekly or monthly. With this BreakFree step, Nokia hopes to further connect the billions of people in the world. Currently, applications such as Whatsapp, is still limited to smartphone users, but the future will be developed again so they can be used by mobile low end. 
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